Seoul, South Korea, is tackling a growing epidemic of social isolation with a unique new initiative: “mind convenience stores.” Designed to serve as community hubs, these spaces offer a low-pressure environment for residents to connect and combat loneliness, a pervasive issue affecting both young people and the elderly.
The concept, a key part of a multi-million dollar, five-year plan by the Seoul Metropolitan Government, goes beyond a typical convenience store. Located in community centers, these venues provide a range of services, including free instant ramen, counseling, and even foot spas. Visitors, referred to more as guests than customers, can engage in quiet activities, watch a film, or simply spend time in the company of others. The name “convenience store” was deliberately chosen to be familiar and non-stigmatizing, encouraging people to drop in casually.
The city has so far opened four pilot locations in districts like Dongdaemun, with each site tailored to address the needs of its community. A brief five-question loneliness assessment helps staff understand the level of support needed, from simple social interaction to deeper counseling. The initiative is a direct response to a rising number of single-person households and “lonely deaths” in the country, aiming to create a sense of belonging and community.